While it can be great advice to focus complexity into to a single key concept because that’s what gets attention and maybe that’s all most can absorb, I’m going to break with that and tell you there are seven important dimensions related to getting a venture funded. A lot of early-stage companies focus way, way too much on their technology and don’t credibly address the other critical dimensions. Investors don’t want to make leaps of faith and aren’t going to be the ones to flesh out a dimension that you aren’t addressing properly.